Planning an event, but not certain that you will get the results
you want? Do you have a new business with no event planning or promotions
experience? Has your boss assigned you to plan and organize the next company
event? Get out a pencil and pad. These simple steps will help you achieve your event
planning goals.
First
things first, the date of the event needs to be set before anything else is
planned. The further out the date, the more time there will be to plan.
Ideally, you will need six months to a year to plan larger scale events. For
smaller events you may need three to six months planning.
After you set the date, it is also
equally important to know the time of the event. Is the event going to be in
the morning, afternoon, or evening or is the event going to be a full day? Once
this is determined, decisions about registration, catering and meals, pricing
of the event, and lodging, for example can be made.
How many people will be attending
the event? This can be tricky, but is also very important to know when planning
an event. Is the event for a small business or national organization’s
membership? Do not guess the number of guests you want to attend, but rather
make a list of the number of people you plan to invite to the event to give you
a more realistic projection of attendees.
Where
will the event take place? Is the event for a local company or national organization?
Choose a venue that will accommodate the number of attendees and one that is
most cost effective. You do not want to go over budget when selecting a venue.
Know
what kind of budget you will have to work with when planning the event. Again,
the cost of the venue is a huge factor. For example, will the event take place
at a hotel or convention center? How many sponsors do you have lined up to
support the event? Also, consider the cost of having guest speakers and vendors
at the event. The cost to attend the event itself should also be determined
here too. The more money you have, the more money you can spend.
Event planning and promotions go
hand in hand. In order to get the maximum amount of attendees to attend your
event, you need to promote it. Execute a marketing plan to reach and engage your
targeted audience and potential attendees utilizing media relations, digital
media, marketing, and advertising.
Follow these simple steps and you
are on your way to a great event!
For more information visit http://faulknercommunicationsllc.com/.
